I saw an article on Yahoo discussing a research report from Parks Associates that indicates that general Internet access interest is waning. To be fair to broadband the piece addresses Internet use in general. However, while the two should probably not be inferentially linked the reasons given would seem to me to apply to broadband as well. The Parks study indicates that some respondents feel they have enough access at work. Others are simply uninterested in the Internet. While a few more (8 percent) said they did not understand the Internet. Only 4 percent cited cost. Most interesting to me is that 39 percent just said other. Now that is a pretty broad category. So what could that mean? It could be that as the story says everything goes in cycles that are tied to the economy, social custom and other factors. Certainly as you get closer to the majority being on broadband the "growth" would slow. This is sheer speculation on my part so take this with the grain of salt it deserves. But could it be that being online just doesn't seem compelling to people because they don't see a substantive value in the way it changes their lives? How many of those who say no in this survey download ring tunes or music on their cell phone? Some do I bet. I think others may not have broadband capability where they live and don't see dial as a real service anymore (though this is a reach). I would actually expect that the services that could be vended through our pipes might be the fulcrum that provides a tipping point. Also, perhaps education is still an imperative for those who don't have Internet connections Things like a cheaper VoIP service from a service provider may be the one thing that changes their mind.  People buy because they need things (if they understand they do) or because it makes them feel good. Virtually all buying decisions are emotional decisions even huge corporate purchases (can you say executive job security is what you sell—that is an emotional tipping point). I guess the long rambly point I am trying to make is that we need packages, services and education for our product that compel customers to take action. Understanding what that is is crucial. Asking them the right way is important too. Maybe we don't understand the right question here? Tim Sanders tim@thefinalmile.net   www.thefinalmile.net  www.wimaxglobalnews.com